Recently, the OTT market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
Where did OTT streaming start?
OTT platforms evolved by replacing cable TV with online streaming.
As content became available through portable devices,
OTT became a mainstream choice.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
There are also some limitations.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What are free streaming services?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
A wide content range boosts usage.
Final thoughts
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to become even more diverse and OTT Streaming accessible.